I get regular updates through my FB page on how the big
event of The Hong Kong Institute of Building Information Modelling (HKIBIM)
planned for the 13th of December is shaping up.
See, not long ago I was setting up myself to attempt to
become ‘a professional member’ of that organisation – saved some money on the
application process by my quick exit from the town and anyhow, was not rating
my chances high for passing the ‘bar’ (it was set pretty high!);
Still, the updates on successful sponsorships keep
coming, so it looks like it will be quite an event.
There is one organisation visibly missing from the list
(as published so far) of corporate sponsors and it is, Autodesk.
If I’m going to be cynical, I’ll predict that they will
come in last minute with the overarching ‘super-sponsorship’ (whatever colour
of ‘a gem’ that may be) or better still – no sponsorship at all, after all,
most of the speakers will be falling over backwards to advertise their
products, anyway.
Autodesk has sewn up the HK market. The global AEC too.
What is my problem with Autodesk?
In the end, they are ‘just’ a software provider, successful
at what they are doing, why can’t I just let them be.
Their foot soldiers are pretty agreeable people world-wide.
I’ve met many, worked with some.
I’ve learned AutoCAD on DOS, in 3D with no mouse in the
early 1990s.
I owned professional licences of AutoCAD, Revit, Studio
Max for many years.
I had my first training in Revit in 2004 and get around
it OK.
My biggest problem is not that Revit is a ‘dog of a
software’.
Although, it is.
Even if I consider the vastly superior ArchiCAD and the Bentley/Microstation
range, all the more so Tekla and everything Trimble had collected over the last
year or two - these tools, all together are still ‘so last century’.
As I do my own soul-searching on when did the AEC and I lose
our connection so irrevocably, I go back to those late 80s-early 1990s, when
things could go one way or other, not just for me, but AEC digital tool
developments – probably not surprisingly in line with world-wide political
changes.
3 things I can point to as relevant had their start in
those years related to the global/big scale AEC:
1/ tendency to work hands-off was born (I call this large
scale illiteracy)
2/ multi-national mega-sized consultancies were starting staking
out new territories and were more often than not run by MBA’s as opposed to
technically savvy people with some business skills.
3/ information management tool providers (unlike in
manual drafting days) got given an unprecedented opening to influence a
globally active industry.
The 1980-s AutoCAD was a good product for its time and
the AEC industry;
It supported the thinking of the ‘old master builders’,
thinking and working in 3D.
By the early nineties though, they stumbled on a much
better recipe than pushing AEC into the digital 3D world.
They created the role of the ‘CAD manager’ and hooked
them onto their products, or even more importantly the feeling of ‘power’ that these,
up-to-that-point mostly average ex-draftsmen could now exercise over both their
management and everyone below.
From that point, things were lost for the AEC – like smokers
addicted at young age, these foot-soldiers become Autodesk’s slaves and savours
for the following 2 decades.
For a while they backed the use of AutoCAD 2D to the hilt,
no matter how much damage senseless production of uncoordinated 2D drawings and
unthinking CAD people did to the industry, projects, clients.
When the pressure got a bit too much to ‘move with time’,
(2 year old kids were playing 3D based computer games) they bought Revit (the
business and the product) and have ever since been half-heartedly developing
it.
They had various stages of marketing themselves as ‘Solution
suppliers’, ‘trusted technology partners’ and whatnot – their loyal CAD
managers got upgraded to BIM Managers – often even elevated to be the exclusive
‘Change agents’ that ruled over highly
sophisticated looking ‘evolutionary or
revolutionary‘ change management processes overseen by the ‘masters of the
CAD/BIM universe’, Autodesk.
But, they did no good for the industry.
So finally, it is crystal clear for me, what my problem
is with Autodesk and to large extents with all of the other current, mainstream
AEC information management tool-and-system providers.
Knowingly or just by following the ‘crowds’ they all had
become the ‘manipulators’ of the industry, and have a large share of responsibility
to carry for why it is in such a bad shape, as it currently is.
There may have been a scantily clad ‘Emperor’ walking the
industry when Autodesk first entered the market (in the eighties) and this is
by no means their fault that the guy was a bit under-dressed, but over the last
2 decades the Emperor had lost all of its clothes while the Autodesk-machine
has weaved the most beautifulness of garments around him and is doing fine from
this financial/business/manipulation exercise globally, thank you very much.
Autodesk, as my first love and the biggest of cheaters is
my number one disappointment and the one that wears the most of guilt in my
mind of being a wicked manipulator.
The rest is not far behind, even though they may argue that
the inertia and strength needing to fight the big boys took too much out of them to do anything else.
Sorry, you are all in the same arena and just by fluffing
up the hot-air balloon of unrealistic, mostly undeliverable, make-believe,
choice-driven, play nicely BIM probably as guilty as Autodesk of manipulating
the industry into a corner, I don’t know if it can recover from, any time soon.