Sorry Graphisoft, I can’t get enthusiastic about your new stair tool.
Not just because Andrew Watson (from a place even less known than Palmerston North, NZ – and that means a truly tiny dot on the map of NZ) has created a pretty serviceable stair tool some 15+ years ago and Cadimage had spent over a decade in promoting it and selling it to the ArchiCAD-users’ world, but because, while the stakes are so high in the industry of what way (if any) it should be heading to get out of the dark ages, you could/should be doing some really groovy stuff in showing the way.
Yet, you launch a ‘stair tool’.
I mean, really?
How about a pen -colour manager or layer selector or text aligning tool?
I said it before, and not just once: repackage your product, call it an ‘all encompassing, constructing BIM tool’ and you’ll do more good to the industry than any type of new tool development.
Get out of this comfort zone of “we are the architects’ tool’’ and the ‘designed by architects for architects’, once maybe cool but now extremely dated mantra, and attack the industry head on.
Show us, your party faithful that have stuck with you for 1, 2 even 3 decades, that you still know how to spin the wheels in the industry and will not be relegated to the lower ranks of solution-providers that craft entire road shows around pitiful improvements on previous releases.
Show us, and the world what you truly are made from!
I know, you do not listen to me, you have never, not over the years.
I know, you do not care about the personal investment of many (like me) that mastered your tools to exceptional levels at high personal price.
You may care a bit (but probably not enough) about the investment companies made into purchasing your tools and shaping their own workflows around it over year (if not decades).
But you should care about the future of your own product as its development, marketing and generally placing on the market is seriously getting off the track, even in ‘safe’ countries like your (and my) ‘own Hungary.
My dear, beloved, ArchiCAD and Graphisoft. Please wake up!
Promoting a stair as the central innovation for this year, really?