Tuesday, August 16, 2011

BIM ~ DOF


Found myself in a parallel universe a couple of days ago while flicking through a magazine.
Turns out that the Oil and Gas Industry has its own BIM, accompanied with struggles and challenges a bit like ours.
Except they call their BIM DOF.
Digital Oil Fields!

Will spare you from lifting the entire article (written as a report of the IDOC 2011 Abu Dhabi conference held earlier this year).
I’ve still taken the effort to copy some nice half-sentences in here:

Companies have struggled to adopt new technologies that can improve methods and results...
People resist change...
It is not about buying new technology, it has to be about real change...
We have an old industry and we have to adapt fast...
A genuine DOF deployment touches everybody’s department...
The whole organization has to buy in...

I guess most of these thoughts can be applied to just about any change – just to test the theory I mentally checked various options like:
washing your cups following your drink, cleaning your inbox regularly and archiving emails in right places, turning the lights off once you leave the office or use more sustainable and clean energy sources....

Amazingly, rather than enhancing my own worries, this little discovery of a struggling sister-industry made me feel a bit more at peace with the BIM-change I fight daily.
Fancy that! DOF!


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