Manufacturers and suppliers of building products have a long history of promoting to designers; Sometimes this is above-board, they provide informative sessions, library manuals, samples etc. Sometimes they are less ethical – promotional lunches, free products for own use, other perks; Rarely but occasionally, downright dodgy.
Do you fault manufacturers and suppliers for their marketing strategies? I do – but not that they are trying to get designers’ attention but on how they are doing it.
Manufacturers and suppliers in construction have a great opportunity but also an obligation to get their hands ‘dirty’ in developing virtual design and documenting tools;
Yes, we have had branded stencils for sanitary ware for yonks. Flatcad served up customised blocks for various brands.
Some are promoting their digital (BIM) libraries now – however I find this initiative far too weak;
What I’d love to see is intelligent digital representation of building objects that will know everything that there was to know about what they represented, from full specification to where they can be used. Comprehensiveness, common sense and clarity of expression combined with smart constraining of elements would be excellent.
Some examples of tools that are heading this way can be seen on this Hungarian website:
Do you know others that do more than just represent building products virtually?
Tomorrow I’ll show you an IKEA example I have come across.