I have a good friend; she works as a senior HR recruiter
for a medium size developer company operating in the GCC. She’s been with them for
over 4 years.
We don’t often talk work when we see each other but recently
she’s been given the portfolio to recruit an entire team of ‘BIM people’.
Following a couple of friendly chats, I asked her if she
would mind me putting some of her story into my blog. Contrary to what many
think – I’m extremely careful when and how I reference people in my writing
that have confided in me in any way.
I also offered to just write on the topic without any of
the specific data related to her included, but admittedly hoped she would not
mid me use her case.
She was cool about it. As long there was no mention of
the company, she thought the story was not that unique to them anyway, offhand listed
half a dozen other, similar work-places she knew of that tackled the same issue
in a pretty similar way. She insisted though, that I give her the credit for
where it’s due, I obliged.
The company started on its BIM journey with big ambitions
about 3 years ago. At the time they were advised by a particular software
provider how to get into BIM and that quickly saw them part with enough cash to
purchase a dozen of BIM-suites and train a matching dozen of BIM modellers by
the same provider. The modellers beavered away for a while in a largely non-BIM
sympathetic environment and with not a lot of strategic direction to follow, to
gradually give up on swimming upstream and leave for other companies that
looked a bit more BIM friendly. At least at job interview levels. Exactly 2 years
after the launch of the First BIG BIM programme, the last modeller left, coinciding
with their (now abandoned) BIM tools turning 1 year out of date, as nobody
bothered upgrading the software.
A blissful non-BIM year was enjoyed by all – the initially
over-specced computers got caught up by time and became almost obsolete used by
CAD users churning out design drawings by the tonnes (this developer has its
own design team);
Any 3D stuff needed, like fancy visuals and flythrough-movies
got appropriately outsourced, mostly to India, some to South America and occasionally
to a very eager sole-operator working from one of the backwaters of Russia.
These years of ‘BIM attempt number 1’ followed by ‘no BIM
at all’, saw my friend stay oblivious to BIM, spending her time searching the
globe for talented and suitable experienced, but above all keen to come to the
region candidates for the rotating-vacating roles of project-, design-,
planning- and occasionally construction managers.
Then, suddenly, about 3 months ago something happened
that rattled both the company and my friend’s career a bit.
There was a conference. The GM was invited. She would not
normally go to such events, but there was a government official on the speakers’
list that she was keen to catch up with.
So, she attended. A pretty average gathering it turned
out to be, the government official cancelling in the last minute to top off the
disappointment.
There was one thing that got my friends GM slightly anxious
though.
A hell-of a lot of talk about BIM.
Everyone was doing it, everyone was praising ‘it’ and could
not stop talking about what wonders it had done for the business and everyone
was better at it than the one speaking before.
And it was not only the presenters that tried to outdo
each other with their BIM accomplishments, she got caught in two almost totally
identical, yet non-related break-out talks where a number of very-high managers
laboured on outshining all others with how many ‘D’s their companies were
fluent in. Unaware about anything going above 3D and scared to be put on a spot
herself, she left the conference before closing and spared no time to brief the
leaders of her HR team, my friend and her boss: the company was going to go
BIM. Urgently, BIG and in a ‘mature’ way.
And, yes, NOW!
My friend’s boss is a good manager and while there were another
2 junior recruiters on the team too, he gave my friend the honour to take on
the prestigious task given to them by the GM.
There were very few specifics accompanying the assignment
and those were included in the ‘Strategy’.
The ‘Strategy’ was no more than the minutes of the quick management
meeting rectifying the basics of the SECOND BIG BIM plan that the GM mastered to
arrange between initially briefing the HR team and giving the full ‘go-ahead’ a
week later.
This time, the ‘BIM Strategy’ was all about the ‘right’
people. A dozen BIM Engineers will be recruited quickly, to form the grass
route resource; a BIM manager will head the team.
Armed with the company’s BIM strategy and supported by
her boss’s further directions (get them urgently, make it cheap! Look at India
maybe the Philippines, the manager can be westerner but not an expensive one. Keep
the lid on at 40k/month for him – 150 or thereabouts for the lot) my friend got
on with the job.
And, she performed splendidly.
She managed to source the entire team for not much over
the initial budget and with only 6 weeks stagger in their starting days with
the company. Between them they supposedly knew all of the 6 BIM software
packages currently on the market and at least one of them had seen a
construction site at least once. Half of them have boasted of a clash-detection
record of ‘over a thousand per a single project’ and a third had done D’s well
exceeding the mainstream 3-4-5, my friend was also very familiar (by now) with.
All pronounced the American ‘Revit’ in a European way and only two of them did
not know what a construction simulation was but promised to learn by the time
they’d start. The manager was a really good find, a cool dude, full 3 years of
experience after engineering school, knows everything there is about BIM and comes
dirt cheap. Also very much into extreme sports, can’t wait to try skydiving in
Dubai.
My friend has known me for a long time. She’s been aware
of my struggles with trying to tame this ‘BIM thing’ for at least a decade, but
more likely two. She never really understood my difficulties, the big drama of
it all.
Now, that she had successfully pulled together a ‘fully
functioning BIM team’ in a record time, her willingness to listen to my
troubles is even lower.
I really don’t mind this at all, she may well be right.
It could really be true, that I overthink things far too
much and it is really not a big deal to get a working BIM going, after all.
That in spite of what I say, there are many capable BIM people
in the industry that can be ‘plucked off the shelf’ and a team built from
scratch and in no time.
That talent and good looks (see newly hired BIM manager)
mean more than experience and professional wisdom. That having a good understanding
on what really is BIM, is overstated and a good BIM seed-group will just
organically transform a large company, like theirs is.
That 2 years ago they failed with their BIM because it
was ‘too early’ and not because they had no clue, strategy or real commitment.
That this time they will succeed even though they still
have no clue, strategy or real commitment.
Following my friend sharing her BIM success story with
me, I was going to do a serious analysis on what a recruiter should be looking
for in a BIM-mer, and had a special interest in expanding on the topic of
cost-and-value relationship of these resources.
Still, decided to leave that heavy topic for another time
and share her story almost as is.
So, for now, all credit to my friend for a job well done!
I suppose that the qualifications of the team begin and end with the proficiency in a certain software package? That's no BIM.
ReplyDeletePlan and strategy first, infrastructure second, staff later. Knowing the region, it is "the cheaper the better" mantra all over again? Wrong. One good BIM guy for 20 000 will do more than 4 guys knowing how to handle the software at 5000.
It's like driving is not the same as operating a car. Learning where the steering wheel and the pedals are, how to start, turn and how to stop does not mean that you know how to drive. It's only the basic skill set that is required for driving.
Good luck to your friend. I do hope that her job will not be affected when the new BIM team shoots down in flames ...
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